Another mobile milestone for Facebook: the company reported in its Q1 earnings that it has now passed the 1 billion mark for monthly active users on phones and tablets. 1.01 billion to be exact. That is a sign of how mobile is approaching near-parity with desktop for Facebook: overall MAUs across both desktop and mobile totalled 1.28 billion.
That’s without Instagram users or those on Facebook Messenger, which in themselves are each now at over 200 million monthly users (Instagram was announced a month ago), the company pointed out during its earnings call.
Nor does it include WhatsApp users, nor what CEO Mark Zuckerberg referred to on the earnings call as “the third step” in its mobile strategy — a reference to its Creative Labs effort and apps like Paper “and other things that we might announce at some point,” he said. “It might take a few years” for usage of these to reach meaningful proportions compared to Facebook and the other, more established apps.”
(And a MAU is defined as “a registered Facebook user who logged in and visited Facebook through our website or a mobile device, used our Messenger app, or took an action to share content or activity with his or her Facebook friends or connections via a third-party website or application that is integrated with Facebook, in the last 30 days as of the date of measurement.” Hence the higher number as the metric catches more people.)
Interestingly, mobile-only users nearly doubled over a year ago and now stand at 341 million. Were Facebook to consolidate WhatsApp usage, and that of Instagram, with its wider mobile numbers, that figure would presumably shoot up to over 800 million, with WhatsApp making a timely announcement, just a day before its new owner’s quarterly earnings, that it has reached a milestone of 500,000 “regular, active users of WhatsApp.”
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